Creativity4Better 10 years

9:00

REGISTRATION & NETWORKING
(BUT YOU ARE MORE THAN WELCOME TO ARRIVE EARLIER)

9:00 – 09:30

Coffee experience offered by

Snacks and fruits offered by

09:30

OPENING ANNIVERSARY MOMENT & WELCOME SPEECHES

09:30 – 09:58

Laura Mihăilă,

Marketing, Communication
& CX Director,
Raiffeisen Bank Romania
President, IAA Romania

Fredrik Borestrom,

Director Agency
Development, Linkedin
Chair & World President,
IAA Global

Kasia Madera,

News Channel
Correspondent
& Presenter, BBC

Cosmin Stan,

News Anchor & Senior Correspondent, ProTV

09:58

“Why We Need A Scientific Approach to Creativity”

09:58 – 10:46

RORY SUTHERLAND,

President Emeritus, Ogilvy Consulting UK

10:46

“How Next-Gen Brands Play With the World”

10:46 – 11:09

ARMANDO POTTER,

Executive Strategy Director, 72 and Sunny Amsterdam

11:09

COFFEE & NETWORKING BREAK

11:09 – 11:37

Coffee experience offered by

11:37

“The Long & The Short of It – 10 Principles for Effective Advertising”

11:37 – 12:25

LES BINET,

Author, Consultant, Visiting Professor

12:25

“What If Questioning Is The Point?”

MOMENT OFFERED BY

12:25 – 12:48

LAURA MIHAILA,

Marketing, Communication
& CX Director,
Raiffeisen Bank Romania
President, IAA Romania

FLAVIA GHERMAN,

Co-founder of MODI – Museum of Science
and Digital Innovation

12:48

“The Battle For Brand Desire (or why your brand needs to be more like Sexy Pokemon)

12:48 – 13:11

TRACEY BARBER,

Global Chief
Transformation and
Growth Officer,
Havas Creative Network

SEAMUS HIGGINS,

Chief Creative Officer,
Havas London

13:11

LUNCH BREAK.

13:11 – 14:09

14:09

“Impossible Is A Starting Point”

14:09 – 14:37

CHRIS SIMION – MERCURIAN,

Artistic Director & Founder,
Grivita 53 Theatre

14:37

“We Get To Decide What’s Next”

14:37 – 15:00

JAIME ROBINSON,

Entrepreneur and Creative Leader,
Board Member of One Club for Creativity

15:00

“The Social Good, The Bad & The Ugly: 20 Years of Goodvertising”

MOMENT OFFERED BY

15:00 – 15:28

THOMAS KOLSTER,

Marketing Activist, Author
& Sustainability Provocateur

15:28

COFFEE & NETWORKING BREAK

15:28 – 15:56

Coffee experience offered by

15:56

“Navigating The B2B Journey With Buyability: The Creative Signals That Drive Campaigns”