Ten editions into Creativity4Better, we celebrate not only milestones but a living culture where creativity becomes action. This decade has shown that creativity thrives when paired with courage, guided by a bold, shared vision, and sustained by true collaboration.
We have demonstrated how bold ideas can be transformed into tangible impact, turning challenges into opportunities and barriers into bridges. We have built a network that amplifies voices, honors curiosity, and celebrates strategic thinking blended with creativity.
If creativity sparks possibility, courage lights the path, vision keeps us focused, and collaboration multiplies our reach.
As we look to the next decade, our manifesto is clear: nurture creativity in every endeavor, cultivate bravery in the face of uncertainty, translate our collective vision into compassionate, concrete outcomes, and weave collaboration into every project.
Interview with Maria Predoiu, President IAA Romania, 2016 - 2018, Felix Tataru, World President & Chair IAA Global, 2016 - 2018, Valer Hancaș, President IAA Romania, 2018 - 2024, Laura Mihăilă, President IAA Romania, 2024 - now
„Creativity4Better means to me...” - Maria, Felix, Valer & Laura
„If I were to resume 10 editions of Creativity4Better in one or two emotions ...” - Maria, Felix, Valer & Laura
„Courage means to me...” - Maria, Felix, Valer & Laura
„The most important thing that you have learned throughout this project...” - Maria, Felix, Valer & Laura
Our partners’ take on creativity and C4B
Livia Fericean Head of Communications and Public Affairs @ Raiffeisen Bank Romania
Adrian Popescu Part 1 Managing Partner @Radio Guerilla
Adrian Popescu Part 2 Managing Partner @Radio Guerilla
Loredana Samoilă PR Manager @Kaufland Romania
Lucia Antal și Bogdan Țurcanu
Lucia Antal - Director Research & Data Strategy @ProTV
Bogdan Țurcanu - Director Marketing @ProTV
Elia Cazan Senior Brand Director @P&G South-East Europe
Dio Boacă Fondator & CEO @Phoenix Media
Diana Tănase Head of Marketing Romania & Croatia @Mastercard