Creativity4Better 10 years Creativity4Better 10 Years - Creativity4Better. Human Creativity for Societal Change.

Ten editions into Creativity4Better, we celebrate not only milestones but a living culture where creativity becomes action. This decade has shown that creativity thrives when paired with courage, guided by a bold, shared vision, and sustained by true collaboration.

We have demonstrated how bold ideas can be transformed into tangible impact, turning challenges into opportunities and barriers into bridges. We have built a network that amplifies voices, honors curiosity, and celebrates strategic thinking blended with creativity.
If creativity sparks possibility, courage lights the path, vision keeps us focused, and collaboration multiplies our reach.
As we look to the next decade, our manifesto is clear: nurture creativity in every endeavor, cultivate bravery in the face of uncertainty, translate our collective vision into compassionate, concrete outcomes, and weave collaboration into every project.

Interview with Maria Predoiu, President IAA Romania, 2016 - 2018, Felix Tataru, World President & Chair IAA Global, 2016 - 2018, Valer Hancaș, President IAA Romania, 2018 - 2024, Laura Mihăilă, President IAA Romania, 2024 - now

„Creativity4Better means to me...” - Maria, Felix, Valer & Laura

„If I were to resume 10 editions of Creativity4Better in one or two emotions ...” - Maria, Felix, Valer & Laura

„Courage means to me...” - Maria, Felix, Valer & Laura

„The most important thing that you have learned throughout this project...” - Maria, Felix, Valer & Laura

Our partners’ take on creativity and C4B

Livia Fericean
Head of Communications and Public Affairs @ Raiffeisen Bank Romania

Adrian Popescu Part 1
Managing Partner @Radio Guerilla

Adrian Popescu Part 2
Managing Partner @Radio Guerilla

Loredana Samoilă
PR Manager @Kaufland Romania

Lucia Antal și Bogdan Țurcanu
Lucia Antal - Director Research & Data Strategy @ProTV
Bogdan Țurcanu - Director Marketing @ProTV

Elia Cazan
Senior Brand Director @P&G South-East Europe

Dio Boacă
Fondator & CEO @Phoenix Media

Diana Tănase
Head of Marketing Romania & Croatia @Mastercard