Alina Lăzăriu is a Romanian entrepreneur and the Founder & Creative Director of Dualitae, a Romanian fashion luxury brand established in 2022. With a professional background in retail banking and product & segment management, Alina transitioned into the fashion industry, bringing a strategic and analytical approach to design and brand development.
Dualitae is recognized for its minimalist aesthetic, characterized by the fusion of masculine lines with feminine elements and a commitment to producing limited-edition collections that emphasize craftsmanship, quality, and attention to detail. In 2025, the brand presented its collection “The Quiet Icon” at Feeric Fashion Week, highlighting the enduring symbolism of the white shirt and reinforcing Dualitae’s focus on authenticity, simplicity, and timeless design.
Alina’s career reflects a deliberate process of reinvention and creative entrepreneurship, demonstrating her ability to merge business acumen with artistic vision to establish a distinctive presence in the fashion industry.