Mark is the Chairman and Chief Creative Officer of Havas UK, leading a diverse team of 1,700 people across 20+ agencies specialising in advertising, CX, PR, sponsorship, media, design, corporate affairs, transformation management, sustainability consultancy, employee experience, UX and Ai.
In his role as Global Creative Partner, he heads up the creative for Asahi, Peroni, JBL and Harman Kardon.
He joined Havas in 2008 through the acquisition of his company, Cake, a pioneer in branded entertainment, where he innovated brand marketing through music festivals, TV shows, fashion collaborations, music artist partnerships, and dramatic stunts. He has created campaigns with many global stars such as Jay Z, Harry Styles, Roger Federer, David Beckham, Lionel Messi and Erling Haaland. He also masterminded the European launch of an at the time little know game called Pokémon.
In a lengthy and eclectic career, Mark has won Cannes Lions, named several products and companies, creatively directed an Olympics experience, written for TV and film, created an alcohol-free sparkling wine, and more recently become a speaker on artificial intelligence and the power of brand collaboration.