Fredrik leads LinkedIn’s agency development team across international markets in EMEA and LATAM, namely Germany, Austria, Switzerland, Nordics, Israel, Brazil and the MENA region. At LinkedIn, the team Fredrik leads, empowers agencies and brands to reach, engage and convert their professional audience at scale.
Fredrik is also the Chair & World President of the International Advertising Association, where he leads the executive team as well as the global board, supporting their teams and chapters around the world. The IAA has since 1938 united the global marketing, media, and advertising community and is currently active in 56+ countries — championing responsible, ethical, and sustainable marketing that drives good growth for brands, businesses, and the world. In addition to this role, Fredrik is also the Chair for the International Advertising Association (IAA) UK chapter, having previously served as President.
Fredrik boasts over 20 years of business development and leadership experience, having held senior roles at companies such as Euronews, Eurosport, Odyssey Mobile Marketing and Phunware Inc. Notably, he had a key management role and co-founder status in establishing, growing and ultimately selling mobile advertising start-up, Odyssey Mobile Marketing Ltd to Phunware Inc. in December of 2014.