Creativity4Better. Human Creativity for Societal Change. Creativity4Better. Human Creativity for Societal Change.
Since its beginning, in 2017, Creativity4Better’s purpose has been to inspire the marketing and communication community, to challenge the status quo, to raise the bar, to highlight the brilliant creative minds of our times, who have contributed to creative excellence worldwide.
Our question has always been - where would we be without creativity? As humans, as professionals, as businesses.

We believe that Creativity is the one endless resource who has a pivotal role in society and can contribute to create a better world.

In business, Creativity is essential to combat stagnation. It encourages innovation, boosts productivity, allows for adaptability and fosters growth. But it also drives excitement, happiness, positive emotions, having the power to unite people.

Over the past 8 editions, we have inspired more than 13000 people, hosted more than 200 amazing personalities, we can safely say that we have become one of the largest conferences in Europe dedicated to Creativity applied in business.


ABOUT IAA Romania

IAA Romania was founded in 1993 to serve the interests of the local advertising, marketing and media industries. Its vision is to propel Romania as a Global Creative Hub, by supplying inspiration and courage, education and strong models to professionals in the marcom industry.
IAA Romania promotes international advertising & marketing standards to encourage the Romanian marcom ecosystem to thrive in adopting innovation, to embrace and grow future talents and to expand on new markets.
Throughout its 25 years of existence, IAA Romania has inspired excellence in communications through conferences, awards, workshops and educational programs.

About IAA Global

The International Advertising Association (IAA) is a one of a kind global partnership between marketing companies, communication agencies, media platforms and educational institutions. Across an ever-changing marketing landscape, we serve as a compass dedicated to pointing the industry toward the high-ground of brand loyalty and high brand valuation. This is underpinned by marketing communications that enhance the lives of consumers and it is fuelled by harnessing the power of creativity.

The International Advertising Association was funded in 1938 and has members in over 56 countries, with its main office in New York. The IAA is committed to protect the freedom of expression in commercial areas, responsible advertising, consumer choice and the education of marcom professionals.
https://www.iaaglobal.org/membership-join/why-join