Nick is the strategy mastermind behind some of W+K’s most iconic work, with over a decade spent in both the Amsterdam and New York offices. He’s crafted game-changing campaigns for brands like Nike, Heineken, Booking.com, and Bud Light, stacking up effectiveness awards—IPA’s, EFFIE’s, and Cannes’ first-ever Effectiveness Grand Prix. After taking up the role of Global CSO at BETC in Paris, Nick set up his own consultancy in Amsterdam, and returned to Wieden+Kennedy as Chief Strategy Officer in 2024.