Claire Miller

She is another LEGO enthusiast who joined from the McCann Worldgroup team, where she led the overall strategy for Nestle.

Talking about LEGO strategy perspective, Claire Miller said to IBBonline.com: “The LEGO Group is one of the most beloved and innovative companies in the world. Its diverse product portfolio excites and inspires people of all ages, wherever they are in the world, so there is a real opportunity to stimulate growth through people’s passion for the brand. I look forward to working with the talented minds behind the products to bring more people’s games through impactful marketing.”

Claire Miller tries to make the public aware of gender differences and formulations such as toys and costumes for girls and boys. Gender roles in children’s minds should be reformulated. She tries to be sentimental, pointing out that gender war begins long before we are born. Claire began by comparing the results of searching the Halloween costumes on the website, where the boys were looking for lab coats and goggles, while the girls were looking for nurses’ costumes. Boys’ costumes and toys are more often associated with destruction and action, while those for girls are more passive and gentler. Toys and gender-neutral clothing are rare. A study conducted in 2012 on the Disney store website showed that toys for girls were mainly care and beauty, while toys for boys were related to action, construction and had bold colors, mostly blue. A study of Halloween costumes showed that less than 10% were gender neutral. According to the analysis made by the professor of sociology and legal study, Adie Nelson, boys ‘suits were more likely to reflect jobs, while girls’ clothing reflected appearance or relationships.